Myriam Brouard
Assistant Professor, uOttawa Telfer School of Management
brouard@telfer.uOttawa.ca
Professor Brouard specializes in Consumer Culture Theory and offers profound insights into modern consumer behaviour by studying the dynamics behind the adoption of disruptive initiatives.
Keri Kettle
Associate Professor, uOttawa Telfer School of Management
Kettle@telfer.uottawa.ca
Professor Kettle's research focuses on consumer identity and financial decision making.
"Canadians are turning this into an opportunity to rally around their Canadian identity, which is something we have not seen for some time. Nations need something to rally around, and this threat from the US, combined with the rhetoric about the '51st state' and the disarray in the U.S. Government, is creating that opportunity for Canadians.
"There will be some financial pain but I see this as a boon to the Canadian identity. Canadians will support each other, buy more Canadian products, and with the weak dollar spend more time in their own country rather than the US."
Michael Mulvey
Assistant Professor, uOttawa Telfer School of Management
mulvey@telfer.uOttawa.ca
Professor Mulvey can offer consumer-centred perspectives, such as:
- Public reactions to these events in social media.
- Cross-border shopping, travel, and tourism—a significant aspect of trade that has received little discussion.
- Making sense of brands (consumer-initiated boycotts and buycotts).
Melissa Fernandez
Assistant Professor, School of Nutrition Sciences, Faculty of Health Sciences
Professor Fernandez’s research focuses on understanding the impacts of digital food environments on health and nutrition with a particular interest in food literacy, eating practices, dietary intakes, and mental health. She can provide insight into how this could affect Canadians eating habits, digital food retail (online groceries and food kits) and any effect this could have on mental health.