Academic experts available to provide context or comment on the following topic:
Marketing and Sponsorship
Marketing and Sponsorship
Members of the media may directly contact:
Benoit Séguin (English & French)
Full Professor, School of Human Kinetics, Faculty of Health Sciences
bseguin@uottawa.ca
Professor Séguin ’s research studies the marketing of sport events and sport organizations with a primary focus on questions related to sponsorship, ambush marketing and brand management, primarily in terms of major sports events such as the Olympic Games.